Thanksgiving is the one holiday that commercialism did not take over. Although media has got its grimy hands on everything, Thanksgiving has seemed to be the holiday least-touched. And I for one am thankful for that.
I believe it has to do with the lack of gift giving, yet it still appears that in spite of this, ‘holiday’ gifts are advertised on the television non-stop. It seems as though Thanksgiving provides a safe holiday buffer between Halloween, buying massive quantities of candy, and Christmas, buying massive amounts of everything anyone could ever want.
Thanksgiving is a time for families, which are often forgotten in the business of buying that comes with other holidays. The only markets that receive Thanksgiving revenue are potato farms, turkey farms, and stuffing farms, but I have my doubts about the latter.
As is clear from advertisers, Thanksgiving is somewhat of a break that has been granted to prospective buyers. It is the so called ‘lull before the storm’. Thanksgiving is the calm before the rush, exactly what shoppers need, time to visit with family and receive pre-prepared lists of Christmas wishes. The needs that Santa cannot fill are then passed on to aunts and uncles, grandmas and grandpas, friends and neighbors. Commercialism has not destroyed Thanksgiving, and it is for these reasons that Thanksgiving will continue to be unaffected, yet still used as a way to manipulate the market.
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2 comments:
I have to agree and disagree. Thanksgiving itself seems untouched. However, have you though of the day after thanksgiving being a commercialized day. IT IS A HUGE ONE..... Which means the sanctity of Thanksgiving has been touched, sales are advertised through Thanksgiving week for that awful black friday. Macy's day parade... The parade is advertising a LOT.. I think that thanksgiving is a lot less publicized and less overdrawn than Christmas though so I have to agree with you.
Might I point out that on Thanksgiving itself however, pretty much all businesses are either closed all day or most of the day. I would say that of all of the "Christian"(derived) holidays, Thanksgiving is definitely the least consumeristic.
But also, i feel the need to point out that gluttony is no better than consumerism. They both come from the same idea. The over-doing of something; taking something out of moderation.
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